Logo design is the art of creating a unique visual identity for a brand or organization. It involves using graphic design, typography, and color to create a recognizable and memorable logo that helps to promote the brand.

The purpose of a logo design is to create a powerful and recognizable visual identity for a company or brand. It should be easily recognizable and convey the company’s core values and message.

The process for creating a logo typically involves research and brainstorming, sketching and concept development, refinement and vectorization, and finalizing the logo design. During the research and brainstorming phase, it is important to consider your target audience, the message you want to convey, and the overall look and feel of the design. During the concept development and refinement phase, sketches are turned into digital vectors and colors and fonts are chosen. Lastly, the logo design is finalized with any necessary changes made.

Common mistakes made in logo design include using too many colors, using too many fonts, using too many shapes, and using a design that is too complex or busy.